Web Site Development & Traffic Management Articles

By Janeson T. Keeley, Web Site Consultant

• The Business Web Site
• The Personal Web Site
• The Technical Stuff That Can Drive You Nuts
• How Will People Find Your Web Site?
• Your Web Site Can Hurt You

• Know the Basic Vocabulary
• Know What You Want
• Know Something About the Technical Considerations
• Know How to Evaluate Web Contractors

• Questions to Answer
• Overview of Search Engine Optimization Techniques
• Summary

• How Does Anyone Ever Find Anything on the Web?
• Web Site Traffic Strategy
• Issues that Influence Search Engine Results
• Search Engine Placement Strategy
• Is Traffic All You Need?
• Conclusion

• What Is Pay-Per-Click Advertising?
• Developing Your Pay-Per-Click Ad
• The "Pay" in Pay-Per-Click
• Administration of Your PPC Account
• Is Pay-Per-Click Advertising Worth It?